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Don’t get caught out like this shocked woman – if you’ve got an important email to send, send it on a Sunday
Listen to Newsable to find out what’s worth talking about today: Both major political parties launched their election campaigns over the weekend, so were they a flop or a hit? Tova O’Brien unpacks all! Plus we’re chatting about the latest Immigration NZ revelations, we’ve got the tale of a woman with the most perfect name for this moment in time, and we have (allegedly) the perfect time to send an email.
Newsable is brought to you by BNZ.
Good morning and welcome to another working week – I hope you got some stellar weather wherever you are in the country!
Now, if you are reading this because you’ve signed up to our email newsletter – first and foremost, thank you for opening it.
Why am I thanking you? Because this time of day is apparently not the most perfect time OR day to be sending an email.
A study from Axios HQ (the software branch of the media company Axios, who may have popped up on your radar following this interview) that looked at 8.7 MILLION EMAILS (you read that correctly) found if you send an email on a Sunday afternoon, it has a 94% chance of getting opened.
That’s opposed to the 50-76% chance at any / all other given times.
Now, this is great information for me because a certain co-host of mine (rhymes with Shamile Schmonovan) has a tendency to leave emails unread. So you best believe I’ll be employing the ol’ Sunday arvo email trick from here onwards.
Better living everybody!
Also on today’s show, Stuff’s powerhouse chief political correspondent, Tova O’Brien, joins us to unpack a very busy weekend filled with election campaign launches! Both Labour and National kicked into gear, so what are the main takeaways? Tova tells all.
We’re asking questions about some startling immigration news – Immigration NZ staff have told Stuff they were directed to operate with a ‘light touch’, which included ignoring some criminal convictions and/or investigations, and not to check work-visas at the border, all to make the visa processing process faster.
And there is one woman in the world right now with the most perfect name for this period in time – Barbara ‘Barbie’ Oppenheimer. Can you believe it?! And then once we got chatting about that, both Emile and I had some personal favourite examples of punters sharing names with very famous people.
I hope you have a great start to your week,
Imo
PS remember to head to our Instagram if you want to know last week’s Fun Fact Friday result!
Newsable is Stuff’s daily news podcast, wrapping up what’s worth talking about in a short package every weekday morning. You can find new episodes and more detail on our stories here or in our newsletter. Make sure to like and follow us wherever you get your podcasts and across Instagram and TikTok.
